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High Indie Make-up Manufacturers

Top Indie Makeup Brands

Howdy, lovely creatures! At this time I’m sharing the High Indie Make-up Manufacturers. I’ve been a lover of indie make-up since 2008, which led me to start out my weblog and share my indie make-up swatches. Make-up is a hyper-focus for me, and I like enjoying with and sharing it with you.

Final 12 months I used to be interviewed by Gayle Guyardo on Bloom TV to debate indie make-up. I like speaking about indie make-up and sharing it with the world!

What’s Indie Make-up?

First, let’s take a detailed have a look at the phrase indie. Indie is brief for impartial. Merriam-Webster defines impartial as not topic to regulate by others, not affiliated with a bigger controlling entity, and it offers the instance of an impartial bookstore.

By the phrase’s literal definition, an indie model is a model that’s independently owned, not beholden to a mother or father firm, very similar to the impartial bookstore talked about. An indie make-up model controls what it makes, the way it makes, and the whole lot about it.

Two Model Examples

In distinction, a model like Urban Decay, which L’Oreal owns, just isn’t an indie model as a result of they’re owned by a big conglomerate that controls a lot of the corporate. Individuals usually hate when L’Oreal and Estee Lauder purchase manufacturers, as they have an inclination to dilute them and take away something that makes them stand out, and the model loses its je ne sais quoi or edge. 

A model like Danessa Myricks Beauty, which make-up artist Danessa Myricks owns, is an indie model as a result of she owns the corporate and works with a lab to fabricate her merchandise. Danessa is extremely gifted, and her professional make-up artistry merchandise are wonderful. Moreover, she treats her employees nicely.

Handmade Solely?

Some folks will argue that an indie model is barely handmade. Others will say that an indie model can’t be offered in mainstream shops similar to Ulta or Sephora. In the event you’re asking me, I’ll keep that an indie model is a model that’s free from outdoors management. I’m not a fan of the purity police, who usually state that their definition is the one proper one – handmade in somebody’s studio.

Some indie manufacturers, similar to Fyrinnae, hand press and make all their merchandise in-house with their tools. Different indie manufacturers, similar to Sugarpill, contract with producers to make particular formulation and packaging for his or her merchandise.

Why Do I Love Indie Make-up Manufacturers?

Indie Makeup Releases

I like indie magnificence manufacturers as a result of they sometimes provide inexpensive, high-quality merchandise, and I like indie vogue manufacturers as a result of they normally promote high-quality merchandise, lots of which you’ll be able to order {custom} to your dimension or specifics. In actual fact, I particularly LOVE bespoke vogue! My gothic couture marriage ceremony costume was custom-made only for me. I like shopping for distinctive issues made by artists.

What about Non-public Label Manufacturers?

Sadly, many manufacturers claiming to be indie are promoting private-label formulation that they don’t customise. So whereas they might be an impartial model, as in not managed by a mother or father firm, it’s additionally probably you may purchase the identical product for a vastly totally different value from one other vendor.

For instance, I like teal make-up. A number of years in the past, I purchased what was alleged to be 4 totally different teal gel eyeliners from 4 indie manufacturers for vastly totally different costs starting from $4.99 to $19.99. Think about my shock and disappointment after I found they have been all the identical gel eyeliner from a non-public label firm.

Transparency and Honesty Matter

I genuinely really feel that manufacturers promoting a non-unique personal label system from a producer like LadyburdAliexpress, or Alibaba have to be very clear about it. Many individuals who purchase indie are doing so to assist impartial artists and don’t wish to buy personal label that lacks creativity and should lack high quality.

I don’t really feel that ‘manufacturers’ that choose eyeshadows and packaging out of a catalog and don’t have anything to do with creating the system belong within the indie make-up manufacturers class. They’re akin to MLMs, crypto, NFTs, or junk in my thoughts. Which will sound harsh, however I’ve been duped by considering a model was indie, solely to search out out it’s a non-public label, which upset me. I wish to assist indie manufacturers and artists.

On the finish of the day, what I would like is transparency and honesty from corporations. Don’t pose as an indie firm for those who’re not.

The place to Purchase Indie Make-up

The place do you go to purchase indie make-up? Largely, you purchase indie make-up straight from a model’s web site, Etsy or Storenvy. Typically an indie magnificence model can be sufficiently big to be carried at a bigger retailer, similar to UltaSephoraCamera Ready CosmeticsHot TopicCredo BeautyAmazon, and different retailers.

I extremely advocate paying for indie merchandise with PayPal as a result of PayPal has a Purchaser’s Safety program. PayPal’s Purchaser’s Safety protects you in case of a difficulty with the corporate. You may get a refund between PayPal or your bank card firm if you don’t obtain the product you ordered. Contact PayPal or your bank card firm when you have points.

What about Clear, Cruelty-free, or Vegan?

The phrases’ clear magnificence,’ ‘cruelty-free magnificence,’ and ‘vegan magnificence’ will not be FDA regulated. Clear Magnificence is commonly a advertising and marketing gimmick, and cruelty-free usually means not examined on animals, and vegan means not examined on animals and no animal elements.

Watch my What’s the Difference Between Cruelty-free and Vegan? video.

My Magnificence Conspiracy Principle

Normally, I attempt to keep away from clear magnificence. Having a concealer go rancid inside a month of utilizing it soured me on most clear magnificence manufacturers. I like preservatives in my make-up that may make it final. My magnificence conspiracy concept is that clear magnificence manufacturers popped as much as get folks to purchase make-up extra regularly as a result of we’re in late-stage capitalism. Manufacturers really feel like they should have progress on a regular basis to please their shareholders.

How one can Inform if an Indie Product is Good

What is Indie Makeup

You might need assistance with the place to start out with indies and easy methods to inform if an indie product is sweet. Googling, checking Reddit, and checking YouTube for opinions and swatches are the easiest way to search out prime indie make-up manufacturers. Analysis what folks consider the model, if the model has good merchandise and customer support. You can even examine my weblog! I’m at the moment fixing 600 outdated posts with formatting and picture points, so whether it is an older publish and appears unusual, that could be why.

For indie make-up merchandise, I like to recommend trying on the elements itemizing. If the listings say ‘shimmer, pigment, or frost,’ that’s a product to keep away from as these will not be FDA-approved elements. See the present listing of FDA-approved coloration components for cosmetics here.

As I’m USA-based, that is written with a USA focus when speaking about elements.

Indie Elements Examples


Under are just a few eyeshadow examples:

  • Silica, CI 77019 (Mica), Caprylic/Capric Triglyceride, Dimethicone, Octyldodecanol, Magnesium Stearate, Kaolin, Dimethicone Crosspolymer, Phenoxyethanol, Copernicia Cerifera Cera (Carnauba Wax), Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 77861 (Tin Oxide), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 77000 (Aluminium)
  • Mica, Titanium Dioxide. May contain Tin Oxide, Silica, UltraMarine Blue, Hydrated Chromium Oxide Green, Iron Oxides, Chromium Green Oxide, ferric ferrocyanide, Ultramarines, Calcium Aluminum Borosilicate, Boron Nitride, Bronze Powder, Copper Powder, Silicon Dioxide, Cetyl Dimethicone, Zinc, and Calcium Sodium Borosilicate.
  • Mica, Silica, Titanium Dioxide

Eyeshadow ingredients in general, should have zinc oxide, magnesium myristate, kaolin clay, coated mica, zinc stearatae, carnauba coated mica, or silica on the list of ingredients helps an eye shadow to have blendability and lasting power.


Here are a few blush examples:

  • CI 77019 (Mica), Magnesium Stearate, Kaolin, Zinc Stearate, Dimethicone, Caprylic/ Capric Triglyceride, Dimethicone/ Vinyl Dimethicone Crosspolymer, Phenoxyethanol, Dimethicone Crosspolymer, Silica, Ethylhexylglycerin. [+/- (May Contain): Synthetic Fluorphlogopite, CI 77891 (Titanium Dioxide), CI 77499, CI 77492, CI 77491 (Iron Oxides), CI 778161 (Tin Oxide), CI 77007 (Ultramarines), CI 77288 (Chromium Oxide Greens), CI 77742 (Manganese Violet), CI 42090 (Blue 1 Lake), CI 16035 (Red 40 Lake), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7), CI 45410 (Red 27 Lake)]
  • Sericite Mica, Iron Oxides, Titanium Dioxide, Magnesium Stearate. Might comprise: Manganese Violet.
  • Mica, Silica, iron oxides, Titanium Dioxide, Tin Oxide


Under are just a few basis examples:

  • Mica, Zinc Oxide, Might Include (+/-): C.I. 77891 (Titanium Dioxide), C.I. 77492 (Iron Oxides), C.I. 77491 (Iron Oxides), C.I. 77499 (Iron Oxides)
  • Mica, Titanium Dioxide, Zinc Oxide, Silk Powder, Magnesium Stearate, Boron Nitride, Silica
  • Zinc Oxide, Titanium Dioxide, Mica, Silk Powder, Magnesium Stearate, Boron Nitride, Silica

SPF Claims

It’s essential to notice that if a basis makes an SPF declare, it should be FDA-rated. Corporations can’t declare a selected SPF ranking from the FDA with out doing costly testing. Usually, solely bigger manufacturers can afford this testing to make the SPF declare.

Questionable Elements

Bismuth Oxychloride is an ingredient I keep away from as a result of it could trigger irritation and rashes. If an ingredient just isn’t authorised to be used within the USA, however I see that it’s authorised to be used within the UK, I’ll sometimes give it a strive. I perceive that others might make totally different choices.

In the event you’re a model and wish to see an ingredient authorised, you could submit a petition to the FDA. Sadly, like many different US authorities businesses, they’re woefully understaffed and behind on approving elements.

Learn extra about prohibited and restricted ingredients on the FDA web site.

And please, don’t fall for the fearmongering of web sites or apps like Suppose Soiled, EWG, Yuka, or Clear Magnificence. These apps and websites are deceptive and make you assume the whole lot is poisonous when that’s merely not the case.

Harassment within the Indie Group

My love of indie make-up was severely diminished for some time due to harassment from some indie model homeowners and their sycophants. (See the Dark Side of Indie Beauty) These people spent from 2012-2014 day by day telling me I used to be silly, ugly, and talentless and that I ought to kill myself or give up running a blog, which was terrible. Harassing feedback got here in by way of my weblog, e mail, Fb, and even on Reddit.

Harassment soured me on the indie group for some time. Who wouldn’t wish to keep away from a group the place you have been harassed? Fortunately most of these manufacturers have gone out of enterprise. They included Shiro, One Hand Washes the Different, Detrivore, and some different indie manufacturers, all that I had featured on my weblog. Mob mentality is an actual factor.

Surprisingly, I’ve obtained apologies from among the individuals who took half within the harassment, and I’ve forgiven them. A real apology goes a great distance with me. An apology with out modified habits is only a manipulation.

It was extremely disappointing to see how among the on-line indie group made excuses for these manufacturers, similar to Shiro, and their unhealthy habits. Thank goodness I’ve my therapist, who helped me develop a thicker pores and skin and work by way of the trauma.

Make-up Manufacturers to Keep away from

Individuals will keep away from manufacturers for varied causes, and I don’t count on everybody to keep away from the identical manufacturers I keep away from. I personally keep away from the next manufacturers due to the best way prospects have been handled, the best way I’ve been handled, unhealthy model habits, or product high quality: Menagerie Cosmetics (previously Make-up Monsters, previously Lynx Cosmetics), Notoriously Morbid, Contact of Glam, Looxi, Shroud Cosmetics, Chaos Make-up, Saucebox Cosmetics, Moonslice Magnificence, Jeffree Star, Juvia’s Place, Anastasia Beverly Hills, Ofra, and JD Glow. Glamlite has been added to this listing due to their lack of customer service with defective products.

Are There Totally different Kinds of Indie Manufacturers?

Are there several types of indie manufacturers? The reply is sure!

Handmade Magnificence Manufacturers

There are a number of 100% handmade indie magnificence manufacturers. These manufacturers create their very own distinctive base system for merchandise, then combine of their micas or dyes to make their objects. Many handmade manufacturers create free eyeshadow, free blushes, free foundations, and many others. Silk Naturals and Aromaleigh Cosmetics are my two favourite examples of such a prime indie make-up manufacturers. Observe Silk Naturals on Instagram to see behind-the-scenes of making merchandise!

Distinctive Formulation and In-Home Lab Magnificence Manufacturers

The following sort of indie is a bigger one. This model has 100% distinctive formulation and an in-house lab to press and manufacture its merchandise, and it might have fancier packaging than a strictly 100% handmade model. My favourite examples of such a indie are Lethal CosmeticsBaby Bat Beauty, and Fyrinnae.

Distinctive Formulation + Non-public Labeling

Some manufacturers create 100% distinctive formulation for his or her eyeshadows and staple product strains, however additionally they promote some private-label merchandise. They’ve attractive eyeshadows, however they promote objects similar to private-label lashes and indelible gel eyeliners as extras and clearly mark them as personal label. The final model I knew of that did that is not in enterprise.

Outdoors Labs + Distinctive Formulation

The manufacturers I usually see probably the most confusion over are these with 100% distinctive formulation however use an out of doors lab to create and fill their merchandise somewhat than in-house. Some examples of this could be Danessa Myricks BeautySugarpill, and Black Moon Cosmetics. They usually have modern packaging that appears similar to their mainstream counterparts and are generally offered on the similar main retailers. Read the interview I performed with Amy (Shrinkle) of Sugarpill in 2010 to see how onerous she works on her model.

Indie Make-up Releases

The place do you discover out about indie make-up releases? I like to recommend going to Reddit’s Indie Makeup and More to start out. Indie Make-up and Extra, affectionally known as IMAM for brief, is probably the most fabulous place to study indie make-up releases on-line. In the event you’re on Instagram, you may observe The Indie Mood (though they have been final energetic in November 2022), the Indie Makeup Hot Spot, TrendsTopia, and Angelica Nyqvist, who options a number of indies.

Whereas the overwhelming majority of posts on IMAM are about fragrance lately, there are additionally gross sales notices for brand spanking new make-up releases. You will note nails, jewellery, vogue, and extra featured there.

Indie Make-up Manufacturers Listing

Indie Makeup and More

Under are my picks for the highest indie make-up manufacturers. My listing just isn’t exhaustive, however it’s a listing of manufacturers that stand out to me. I created this listing with in depth analysis, and it’s as correct as I could make it to one of the best of my talents. If any of those corporations will not be indie – if they’re owned/managed by an out of doors supply like a board of traders or a giant conglomerate like L’Oreal – please let me know so I can take away them. Additionally, a few of these corporations might make objects in a number of classes beneath, however I listed them within the one for which they’re greatest identified. Please let me know when you have any assessment requests for particular manufacturers!

High Indie Make-up Manufacturers Listing

Indie Fragrance Manufacturers Listing

High Indie Nail Manufacturers Listing

You should definitely try the Polish Pickup, a web site with new indie nail polish each month!

Indie Pores and skin Care, Tub, & Physique Manufacturers Listing

High Indie Hair Manufacturers Listing

Indie Trend Manufacturers

I do know this publish is concentrated on prime indie make-up manufacturers however I additionally needed to incorporate some prime indie vogue manufacturers for you too.

Extra to See


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